FlatRateSite vs. Durable
Durable or a done-for-you website?
Durable's AI builds a draft site in seconds. Then you finish it and run it. We build it, write it, and hand you the files for $497, one time.
Side by side
| Feature | FlatRateSite | Durable |
|---|---|---|
| Upfront cost | $497 one time | Free plan; Launch $25/mo ($22 billed yearly) |
| Ongoing cost | Hosting included for year 1 | Monthly or yearly subscription |
| Who writes the copy | We do, from your intake answers | AI, from what you type in |
| Who checks the facts | A person edits every word | You do |
| Pages | Up to 3 | Unlimited AI-generated pages |
| Time to launch | 7 business days after intake approval | Draft in seconds; live when you finish |
| Setup help | We build it for you | 1:1 onboarding call on Grow ($49/mo) |
| Bookings and CRM | Not included | Included on paid plans |
| Domain | Registered in your name | durable.site on Free; domain credit on paid |
| Leaving later | Your files, no export fee | Domain transfer after 3 months; takes weeks |
What Durable's plans include
The Free plan gives you a durable.site address, unlimited AI-generated pages, and a CRM for up to 10 customers.
Launch is $25 a month, or $22 billed yearly. It adds a custom domain credit up to $20, bookings, and more SEO tools. Grow is $49 a month, or $41 billed yearly. It adds a domain credit up to $40, paid bookings, and a 1:1 onboarding call.
What you still do yourself
Durable's AI works from what you type in. It doesn't know your license number, the towns you cover, or the jobs you want more of.
So you check every claim, rewrite what's generic, pick photos, and keep the pages current. Even on Grow, you get an onboarding call and support. The building and writing are still yours.
Moving your domain out of Durable
Durable says it will transfer your custom domain when you cancel. It also says the transfer takes a couple of weeks and has a minimum subscription time.
Its help center sets the rules: the subscription must be active for at least three months in a row, the domain must have been registered through Durable, and your account must be paid up.
With us, the domain is registered in your name from the start, and you get your site files at launch. No export fee.
How we use AI
We use AI to speed up first drafts of your copy. A person edits every word, builds your site, and checks it before you see it.
You get 2 rounds of revisions, and your site is live 7 business days after we approve your intake.
Choose Durable if…
- You want a site live today and don't mind editing it yourself.
- Your budget is near zero, and a durable.site address is enough for now.
- You want bookings, a simple CRM, and blog posts in one subscription.
- You like tweaking your site yourself, any time.
- You need more than 3 pages.
Choose FlatRateSite if…
- You don't have time to fix and finish an AI draft.
- You want copy that's specific to your business and checked by a person.
- You want the domain in your name from day one.
- You'd rather pay once than add another subscription.
- You want a set launch date and a full refund if we can't build it.
Questions
Is Durable any good?
For a fast draft, yes. It builds a site in seconds and bundles a CRM, bookings, and blog tools on paid plans. The AI only knows what you type in, so expect to check and rewrite much of it.
How much does Durable cost?
There's a free plan on a durable.site address. Launch is $25 a month, or $22 billed yearly. Grow is $49 a month, or $41 billed yearly. Paid plans include a custom domain credit.
Can I take my domain with me if I leave Durable?
Yes, if you registered it through Durable. Its help center says your subscription must be active for at least three months first, and Durable says the transfer takes a couple of weeks.
Is hiring you cheaper than Durable?
At first, Durable's free plan costs less. Launch billed yearly comes to $264 a year. We charge $497 one time, and that includes the writing and year-one hosting.
Do you use AI too?
Yes, to speed up first drafts of your copy. A person edits every word, builds your site, and checks it before you see it.
What don't you build?
Online stores, booking engines, customer logins or portals, and ongoing SEO campaigns. If you need bookings built in, Durable may be the better fit.
Sources
- Durable pricing (opens in new tab) (checked 2026-09-25)
- Durable Help Center: Durable Domains Transfer Policy (opens in new tab) (checked 2026-09-25)
Ready for a website that works as hard as you do?
$497, one time. If we can't build it, you don't pay.
Questions? hello@flatratesite.com